RentEQ replaces the whiteboard, the shared spreadsheet and the group texts with one place to list equipment, take bookings and get paid.
14-day free trial · No card required
Trusted by rental businesses
Rentals
Main Yard · Today
| Equipment | Renter | Due back | Status | Total |
|---|---|---|---|---|
| CAT 253 Skidsteer | M. Alvarez | Jul 9 | Reserved | $1,425 |
| Bobcat T595 | D. Chen | Jul 5 | Out | $980 |
| Genie Z-45 Boom Lift | Ridgeline Roofing | Jul 6 | Out | $2,160 |
| Honda EU7000is Generator | — | — | Available | $0 |
Live · 2m ago Sample data · Showing 4 of 16 units View all →
Features
From listing equipment to getting paid, RentEQ handles the entire rental workflow.
Upload photos, set daily rates and deposits, manage availability, and organize by category.
Customers browse and book from your branded storefront. You confirm and manage every rental from your dashboard.
Collect rental fees and security deposits online via Stripe. Automated refunds when items are returned on time.
Push invoices to QuickBooks and put every pickup on Google Calendar. More integrations are on the way.
How it works
Three steps from sign-up to your first paid booking.
Sign up, name your business, and get a branded storefront URL in minutes. Pick a cancellation policy and you're live.
Add photos, daily rates, and deposits for everything you rent out. Quantity tracking keeps double-bookings impossible.
Customers book and pay online. You confirm requests, track active rentals, and watch revenue from one dashboard.
| Equipment | Customer | Dates | Status |
|---|---|---|---|
| Boom Lift 40ft | Skyline Builders | Jun 15–20 | Confirmed |
| Mini Excavator | Bob Construction | Jun 14–17 | Active |
| Generator 15kW | Event Masters | Jun 18–19 | Pending |
Your storefront
A branded storefront at your own URL. Browse equipment, pick dates, and request rentals without leaving the page.
Family-owned · Est. 2011
Browse our equipment and book online. Competitive daily rates with flexible rental periods.
Pricing
Start free. A $2,000 booking costs $38 on Free and $19 on Pro.
$0/ mo
Up to 10 units
$49/ mo
Up to 60 units
14-day free trial included
$119/ mo
Up to 250 units
$249/ mo
250 units and up
Booking fees are the RentEQ platform fee. Standard Stripe payment processing fees (2.9% + 30¢) also apply and are billed by Stripe to your connected account.
Common questions
On pricing, fees, and what's included.
RentEQ has four plans, sized by how many equipment items you list. Free costs $0 per month and covers up to 10. Pro costs $49 per month for up to 60, with Google Calendar sync and more integrations on the way. Business costs $119 per month for up to 250 and adds multi-location inventory, invoicing on NET terms and QuickBooks sync. Fleet costs $249 per month with no limit on equipment. Paid plans include a 14-day free trial and no card is required to start.
RentEQ takes a platform fee on each booking: 3% on Free, 1.5% on Pro, and 0.75% on Business. The fee is a percentage of the rental total, so it costs nothing when nothing is booked, and it is capped at $38 on Free, $19 on Pro and $10 on Business — a big-ticket booking never costs more than that. There is also a monthly ceiling on booking fees in total: $175 on Free, $100 on Pro and $20 on Business, so a busy month is never punished — once you reach it, the rest of the month's bookings carry no fee at all.
No. Stripe charges its own payment processing fee of 2.9% plus 30¢ per transaction, billed by Stripe directly to your connected account. That is separate from the RentEQ platform fee. On a $500 rental on the Pro plan you would pay $7.50 to RentEQ and about $14.80 to Stripe.
The Free plan covers the owner's own login. Pro adds 3 staff logins on top of the owner, and Business is unlimited. Staff run day-to-day operations; managers can also cancel bookings, issue refunds, and apply damage charges. Neither can see billing or account settings.
No. Every RentEQ account gets a hosted storefront at renteq.online/your-business where customers browse your equipment, pick dates, and pay. You can list equipment and take your first booking the same afternoon you sign up, with no developer involved.
Yes. Deposits are collected through Stripe when the booking is made and refunded automatically when the equipment is returned on time, so you no longer hold checks or run cards by hand.
No. RentEQ tracks how many units of each item you own and checks availability for the requested dates before confirming, so two customers cannot reserve the same machine for overlapping dates.
Yes, on the Pro and Business plans. Customers who opt in when booking receive automated SMS pickup and return reminders, up to three messages per rental, and can reply STOP at any time. Late returns are flagged and chased automatically.
RentEQ is built for independent equipment rental operators — construction and earthmoving gear, landscaping and lawn equipment, event and party rentals, and trailers. It suits single-yard operators as well as businesses running inventory across several locations.